About

Improving the insurance ecosystem

Mike brings a network that spans 6 continents and over 8,000 followers, 40 years of accumulated business acumen, and tremendous wisdom around B2B sales and business development, B2B digital marketing, social technologies, and insurtech consulting.

Based on hands-on experience in the 2000's with the development of the Internet & e-Commerce in the insurance industry, followed by the maturation of social technologies in the 2010's, it seems like in the 2020's Blockchain will answer the big question, "What's next?" Thus the launch of Blockchain Wisedom in 2019. Let's see where Blockchain improves the insurance ecosystem in the years ahead.

Three career highlights:

President, WebWisedom LLC - 2010-2018

An Enterprise Social Technology / Social Media / Digital Business consultancy, Mike consulted to companies large and small worldwide on the implementation of Digital Marketing and Sales. Clients have realized significant improvements in KPI's such as Web traffic, subscriptions, followers, constituent engagement, conversions, sales and revenue.

Board of Directors, Professional Insurance Marketing Association - 2005-2013

The Professional Insurance Marketing Association (PIMA) is THE forum for leaders in the insurance direct marketing industry to craft strategic relationships, develop business opportunities and perfect their expertise. Mike was a member of PIMA from 2005 - 2013, was a meeting co-chair in 2006, '07, '08 and 2011, and sat on the Board from 2009 - 2012. Notably, Mike helped lead the rebranding effort in 2011, and co-facilitated MarkeTTech 2008, a record-setting conference featuring Kristin Brewe, creator of "Erin Esurance".

Vice President InsurTech, IdeaStar - 2003-2010

An InsurTech pioneer, Mike led the e-Commerce line of business within the insurance industry, primarily the life and health vertical. Mike achieved double-digit increases in YoY revenue every year by leveraging strategic selling, relationship selling, and socially facilitated selling. Mike was among the first bloggers, Linkedin users, and Twitterati in the InsurTech category.

Insurance Industry Influence